Love's labour flossed

I've been bemused by an ad for a local supplier of fitness equipment on the back-end of a lot of buses here in Victoria, particularly since I've been stuck looking at it for long periods in slow traffic. The thumbnail only shows a small (but significant) portion of the shot which is of a man (or a rather husky woman) leaning over on an exercise bench to pump his (her) bicep, exposing a sea-foam-coloured thong peeking out of his (her) exercise pants. Life's short, says the ad. Be sexy for it.

I don't know about you, but I'm not feeling particularly turned on by this....